JYB Europe is the exclusive European distributor for Guangzhou Juyuan Bio-Chem specialized in the manufacturing of new generation carotenoids solutions. Aware of the challenges that the sector is facing, JYB Europe embraces a dedicated diversity and inclusion strategy, investing in team work and empowerment within the company and in the whole supply chain of the feed industry. By supporting the WFA Summit, JYB Europe’s aim is to give an opportunity to other women in the field to develop their potentialities, bringing them closer to leaders of the industry and inspiring next generation. Fostering knowledge and awareness for diversity and inclusion enables to pave the ground for a future of sustainability and equality in the feed industry, adding a feminine approach and a lady driving touch towards excellence to achieve all together higher results .